The seventies were important years for Stilnovo because they were a hotbed of radical evolution. Not only from the point of view of the image of the brand itself, but also from the point of view of the product range. Thanks to the fundamental contribution of the biggest names in Italian design, a common desire to create iconic models with a lively, colourful and multifunctional nature emerged.

During this period, Stilnovo’s collaborations with the most renowned Italian designers intensified. The Stilnovo catalogue radically changed face thanks to new products designed by Antonio Macchi Cassia, Danilo and Corrado Aroldi, Joe Colombo, Ettore Sottsass, the De Pas, D’Urbino and Lomazzi Studio, Livio Castiglioni, Gae Aulenti, and many others, authors of real masterpieces of Italian design.